How To Create Your Own Mobile Marketing Plan

Learning about mobile marketing can be very overwhelming, but just like anything else, it can also be very easily researched, learned, and applied. Now that you have found this list of tips, hopefully, you can come out a little more informed, so that you can refine your plan and become a great marketer.

Enhance your text messages with other forms of communication. Make use of multi-channel marketing. One form communication isn’t enough for today’s audience. Each style of communication has its own set of pros and cons. This is why it is best to use more than one. Try sending direct mail, e-mail and a text right before something important happens.

Only add telephone numbers from customers choosing to receive messages to build your database carefully. If you add telephone numbers of customers who have not elected to receive marketing messages, you are likely to see a high volume of complaints and requests to be removed from your list.

Understand that mobile marketing is necessary for your business. You need to have a direct method of communication with your customers, and this is an immediate way to do it. This is also a great way to truly understand what your customers are interested in, and how to cater to that.

Shop around for different companies. Mobile marketing companies all differ in their styles and methods. Finding the one that is best for your business and your customers can be as simple as visiting their websites. Never settle for the first one you find without checking out what the other companies may have to offer.

Be sure that you understand that a mobile site is not just a scaled-down version of your business, but it’s actually a summarized version. Many mobile marketers make the mistake of attempting to scale down their entire business and ultimately end up losing customers. You do not need to create two separate businesses here.

There’s no reason in the world why older media cannot make its way into your new marketing campaign. You’ll just have to rethink how this material is being presented to your customers. You’ll definitely have to think about streamlining it and making it shorter and a lot more poignant.

Because users will be viewing them on small screens, mobile advertising messages need to be brief, clear and express urgency. Every ad should focus on a call to action that tells the market to do something. Forgetting to include a call to action in your mobile advertising messages is a common mistake that beginners often make.

Make sure that any mobile apps your company releases deliver a service your customers want. If your app is something dumb or just duplicate information that could be found on your website, it’s just going to languish on the app store, unloved.

Like any other subject, the world of mobile marketing is vast and has a wealth of information available on it. Sometimes, you just need a little hint as to where to begin, so that you can get started. Hopefully, you have received that from the above tips.

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Management Styles and How to Make Them Work for You

Management StylesWhat are management styles? Management styles are the characteristic ways that people make decisions relating to or affecting their subordinates.The style used depends on a number of things including the decision to be made, the competence of the employees, the confidence of the employees, who the decision affects and the urgency or importance of the decisionThe styles generally fall into four main categories:

Autocratic
Paternalistic
Democratic
Laissez-faire
Autocratic management style Autocratic managers take all the important decisions themselves with no involvement from their employees.This can be exactly the right thing to do when decisions are required immediately or there is an emergency. It is also effective when working with people with limited skills or who are new to a job or position.The disadvantages include little or no two way communication; this can result in poor worker morale and the creation of a “them and us” culture in an organisation.Autocratic managers believe that they have the ability to make the right decisions when decisions are needed.There are two sub categories of the autocratic management style:Directive AutocratThis manager makes all the decisions unilaterally and manages all employees closely.Permissive AutocratThis manager also takes all decisions unilaterally but does allow employees some leeway when carrying out their workPaternalistic management style The paternalistic management style is still dictatorial but takes into account the best interests of the business and the employees.The manager will usually explain decisions to employees and actively encourages. The responsibility for making the decision still lies with the manager. This management style can develop a more motivated workforce who perceive their needs are being met.The disadvantages are slower decision making due to consultation; it is still a more autocratic/dictatorial style of management.Democratic management style The democratic style of management takes all employees’ points of view into consideration before a decision is made. Decisions are often made by the majority and communication is essential between managers and staff. This management style is extremely useful when managing highly skilled employees whose points of view will be essential to the success and implementation of any decisions. This management style also has a positive impact on company morale as staff can see that their direct input has a place in the decision making process.Disadvantages are the time it takes to make a decision. Also, errors can occur if staff are not as competent as they need to be or not as competent as the management believes them to be.Laissez Faire The Laissez Faire style of management lets the staff manage their own areas of the business; the manager may only have a limited input or even none at all.The advantages of this style include more time for the manager to concentrate on the things where they can have the most impact or produce the best results as well as improved staff morale, involvement and responsibility.Disadvantages include staff making decisions where they are either not competent or don’t have sufficient information as well as a potential lack of focus or direction.There is also a risk that the staff end up feeling neglected or ignored.What style of manager are you? Now that you understand the styles of management can you figure out which category you usually fit into?Most of us tend to use one or two styles more than the others.You should ask yourself whether that is the right style of management for you and your business at the moment or for any particular decision or group of staff.Moving to a new style or being able to switch between styles may increase your company’s profitability and effectiveness.Sales Training International has extensive experience in helping managers develop their management skills and to use the appropriate styles in each situation.

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How to Kick-Start Your B2B Content Marketing Strategy

Developing a B2B content marketing strategy that aligns content messaging with your target audience is no small task. In fact, 88% of B2B marketers currently use content marketing as part of their overall marketing strategy, yet only 32% have a content marketing strategy.The development of a fundamentally customer-focused marketing strategy will blaze a trail for a B2B content marketing strategy to reach new customer engagement and acquisition goals. By ensuring value is delivered to your customers, the B2B content marketing strategy will fall into place.Here are a few key tenets of B2B content marketing strategy to kick start the process for you and your team:1. Determining your content point of view. Here’s a hint: Make it customer-focused.2. Ensure once you start executing on content creation, you can measure your efforts. Another hint: Make sure it’s driving a tangible business outcome as well.3. Align your team’s talents with the type of content being created. Last hint: Not all marketers think the same way.Customer-Focused Point of View for Content Pays OffContent marketing strategies developed to engage customers with your brand start by aligning content with the point of view of your reader. Delivering information both that the customer sees as valuable and that aligns with your brand should be the underpinnings of every B2B content marketing strategy.In a recent study from Forrester Research, they provided the example of Kraft Foods launching a site (kraftrecipes.com) to share recipes and food ideas using their products. By shaping purchase decisions, encouraging buyers through the journey through value-driven content, Kraft Foods had buyers that were all-the-more inclined to purchase cream cheese for “that casserole recipe I saw online”. They delivered value to customers by encouraging a purchase decision as opposed to pushing a coupon.With a customer-focused point of view regardless of the buyer type (B2C and B2B buyers), position your content to deliver value to your customers. Similarly, through customer-centered content, you can actively shape purchase decisions through a B2B content marketing strategy that drives leads which, in turn, fuels revenue.Prioritize and Set Content GoalsIn a recent survey of content marketing maturity, Forrester found that 52% of B2B marketers were in the early stages of assembling a content strategy and executing it. While B2B marketers seem to be embarking on a more customer-focused approach to content development, a key tenet to a closed loop model for your B2B content marketing strategy is tracking buyer interactions with content at each stage in the purchase life cycle.Providing buyers with content that is useful and valuable to read, watch, or interact that encourages forward movement in the buying cycle is a B2B marketer’s dream. And yet if those interactions are not measurable, how do you know your content strategy and supporting tactics are effective?To kick start your B2B content marketing strategy that produces customer-focused content, ensure your team is taking a practical approach to content creation aligned with short-term goals. Meeting and rewarding these short term goals will push your team to drive increasingly buyer-aligned content. This will inevitably result in customer interactions that contribute to increased revenue. These longer-term objectives ensure content drives tangible business outcomes.Align Talent with Content CreationBalance your team to align strengths with content creation requirements. Buyer-aligned content that captivates, inspires and challenges is a different focus for most B2B marketers. Marketers whose background include a mix of product marketing, sales positions and even direct marketing may be challenged to make this shift.Climbing to new heights requires planning and preparation but it also mandates physical and mental stamina. Applying that principle to strategy development versus plan rollout and execution, B2B marketers need to consider skill assessment and training as a critical tenet of B2B content marketing strategy. When the team is ready to hit the trail, talent needs to be aligned with a type of content creation that sees through the buyer’s point of view, interweaves a compelling story and is appropriate to the content application.So, begin with your team to consider what content will deliver value to your customers. With this customer-focused lens, a B2B content marketing strategy will achieve the following:

Address buyer concerns to engage

Motivate them through the buyer journey

Build support from bottom-line-thinking executives.

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